Stay in touch with customers through a friendly, effective newsletter.

Newsletters make the heart grow fonder.

Look at that name: “News.” “Letter.”

That’s two — count ’em — two irresistible marketing and PR appeals. Newsletters reinforce your relationship with clients or customers or introduce your organization in a very human, personal, friendly and accessible way.

Thanks to snail mail, they’re intrusive. That is, members of your audience are nearly guaranteed to take (at least) a peek at the stories you’re sharing with them. With luck and skill, they’ll dig deeper still.

No, the USPS cannot make people read your mail.

But you can ...

By choosing newsworthy stories to intrigue your audience
By providing helpful information — not ad-style “sell, sell, sell” self-serving copy
By qualifying your audience through careful mailing list development and maintenance
By building its appeal in terms of what interests your audience ... not necessarily what interests you.

You can’t sell well what you want to sell ...
only what your customers want to buy.

Here’s a sensible bonus. The stories and photos developed for your intrusive print newsletter will gain a second life — and a new audience — when added to your web site. It’s a win-win because ...

Repetition is the key to planting your message in your target audience’s mind.

Let’s talk over the possibilities.

Hanson Photo•Video•Communications specializes in personalized marketing and public relations strategies ... turning mass messages into personal conversations.
We put a face on your organization.
We help you find your real voice — and raise it.
We specialize in direct mail — including newsletters, marketing packages, interactive new media and personalized correspondence. Then we help you integrate it with the Internet to build meaningful conversations with your high-priority audiences.
Let’s talk about how to connect with the people who count most to you.
Call Nancy Edmonds Hanson for a free one-hour consultation: 1.877.290.0967.

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