Direct mail is pushy. It intrudes.
In marketing, this is a good thing.
Direct mail — never, never
call it junk*
mail! — is the Cinderella of today’s
marketing and public relations story.
*
“Junk mail” is best defined as
somebody else’s direct mail.
Yes, we’re talking about snail mail. Doesn’t
that sound quaint? Despite the
so-called common wisdom, though, direct
mail is stronger and more muscular than ever ...
pulling its full share of the load.
Direct mail integrates perfectly with Web-based
marketing, driving visitors to your site. While
postal carriers aren’t deterred by sleet or snow
or dark of night, your Web site is ready 24 hours a
day (and on federal holidays) to serve impulsive
customers — answering questions for the curious,
inviting feedback and taking orders.
Well-thought-out direct mail gets attention. It
gets handled. Delivered via well-conceived affinity
mailing list, it arrives in the mailbox already
assured of at least a degree of interest.
Despite the volume of marketing mail, it **does**
get read. Research conducted on behalf of the U.S.
Postal Service says that well over half of
recipients look at least briefly at unsolicited
mail. When it’s properly targeted — that is,
when they’re already interested in the topic at
hand — the proportion of readers exceeds 80
percent.
Results are even stronger in business-to-business
marketing, where your audience is actively looking
for products and services to do the job better.
We work with public-spirited organizations in
education, health care and human services to develop
relationships, often incorporating direct mail into
their plans.
We also work with retail e-commerce clients and
business-to-business marketers.
Real people. Real voices. Real messages
with real
meaning.
In other words:
marketing public relations.
Call Nancy Edmonds Hanson to talk it over. She
can help.
Hanson Photo•Video•Communications
specializes in personalized communications
and public relations strategies ...
turning mass messages into personal
conversations.
We put a face on your
organization.
We help you find your real
voice — and raise it.
We specialize in direct
mail — including newsletters, marketing
packages, interactive new media and personalized
correspondence. Then we help you integrate it with
the Internet to build meaningful conversations with
your high-priority audiences.
Let’s talk about how to
connect with the people who count most to you.
Call Nancy Edmonds Hanson
for a free one-hour consultation: 1.877.290.0967.
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