Letís get real: Effective PR strategies for the Web
Are you still in the dark about how to get results from your Web site? Perhaps youíve put some old tools away a little too soon.
Web sites are a wonderful tool. Think of them as a conversation between you and your customers. The potential for building relationships is so promising, so full of potential.
Conversations must be started.
Remember your high school days? Werenít you the shy girl or shy guy just waiting to be noticed ... and waiting ... and waiting?
If you were, you know the feeling too well: Having plenty to say ... but no one to talk to.
If your Web site is just standing there on the edge of the crowd, shuffling its feet and waiting to be noticed ... hereís the sound advice that Mother tried to give you back in your teens:
Donít just wait to be noticed. Get out there! Strike up a conversation!
Donít be a wallflower waiting to be discovered. Ask those cute guys or girls good questions about themselves.
And then: Be a good listener.
In marketing, as in high school, there are winners and there are losers. Unlike high school, you can control your marketing destiny ó not by wishiní and hopiní and thinkiní and prayiní, but by developing a strategy that combines the strengths of tried-and-true marketing tools with the newfound power of the Internet.
More of Momís good advice: Thereís a perfect match for everyone. In the case of your Web site, itís direct mail. We can help you put together an integrated program, from writing messages and capturing photos and moving images ... to putting together the kind of solid strategy that you can only wish you had back in your troubled teens.
Push with direct mail. Pull with the Web. Sounds simple, but it works.
So call Mom today! Or, rather, call Nancy Edmonds Hanson. She can help.
Call toll-free 1.877.290.0967