Let’s get real: Effective PR strategies for the Web

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Are you still in the dark about how to get results from your Web site? Perhaps you’ve put some old tools away a little too soon.

Web sites are a wonderful tool. Think of them as a conversation between you and your customers. The potential for building relationships is so promising, so full of potential.

But ....

Conversations must be started.

Remember your high school days? Weren’t you the shy girl or shy guy just waiting to be noticed ... and waiting ... and waiting?

If you were, you know the feeling too well: Having plenty to say ... but no one to talk to.

If your Web site is just standing there on the edge of the crowd, shuffling its feet and waiting to be noticed ... here’s the sound advice that Mother tried to give you back in your teens:

Don’t just wait to be noticed. Get out there! Strike up a conversation! 

Don’t be a wallflower waiting to be discovered. Ask those cute guys or girls good questions about themselves. 

What are you interested in? 

What’s important to you? 

What are you looking for? 

What’s your sign? (Oops. Wrong scenario.) 

And then: Be a good listener.

In marketing, as in high school, there are winners and there are losers. Unlike high school, you can control your marketing destiny — not by wishin’ and hopin’ and thinkin’ and prayin’, but by developing a strategy that combines the strengths of tried-and-true marketing tools with the newfound power of the Internet.

More of Mom’s good advice: There’s a perfect match for everyone. In the case of your Web site, it’s direct mail. We can help you put together an integrated program, from writing messages and capturing photos and moving images ... to putting together the kind of solid strategy that you can only wish you had back in your troubled teens.

Push with direct mail. Pull with the Web. Sounds simple, but it works. 

So call Mom today! Or, rather, call Nancy Edmonds Hanson. She can help.

Hanson Photo•Video•Communications specializes in personalized communications and public relations strategies ... turning mass messages into personal conversations. 

We put a face on your organization. 

We help you find your real voice — and raise it. 

We specialize in direct mail  — including newsletters, marketing packages, interactive new media and personalized correspondence. Then we help you integrate it with the Internet to build meaningful conversations with your high-priority audiences. 

Let’s talk about how to connect with the people who count most to you.

Call Nancy Edmonds Hanson for a free one-hour consultation: 1.877.290.0967.

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